For an effective SEO campaign it is essential to give the keywords you are going to target on your website due consideration.
There is probably little point in targeting keywords that are not searched for very often or are already saturated on the internet. To this end, Orchid can help you select ‘efficient’ keywords and phrases for your website.
For each proposed keyword or phrase we measure its Keyword Efficiency Index (KEI) – this tells us how valuable the word is to your campaign. We can then also use tools to suggest other keywords that may not originally have been considered but will help drive traffic to the website. |
