On site Optimisation is the process of reviewing your website content and structure against a targeted set of keyword (see Keyword Analysis).
In terms of structure, we are looking at the breakdown of the pages and which keywords to target on each page. We are also looking at all the page elements, such as headings, images and links to ensure that all keywords are represented.
For the content, we looking to ensure that the targeted keywords are correctly represented in the content. It is not longer sufficient to drop a few keywords in to the page Meta Tags. Search Engines now analyse the content of the page to see that the content truly reflects the keyword being search for.
Orchid has the tools and experience to analyses web pages for the keywords they are targeting and to recommend changes to improve the performance. |
