- Can my website rankings be improved?
- What keywords should I be targeting?
- What search engines should I optimise for?
- Do I need to change the content of my pages?
- Do I need to update the format and structure of my website?
- How is my website performing for my chosen keywords?
… just some of the questions that OrchidSEO can help you with!
Search Engine Optimisation (SEO) is critical to any business that wishes to trade or locate new business through their website. Most prospects, when searching for a given topic, will look at the first one or two search engine results pages. It is therefore important to optimise your website to ensure that it ranks well for your given keywords and attracts the most relevant traffic.
Today, SEO is a calculated and ongoing process that has an impact on the way you select your keywords, design and develop your site, write your website content and even select your domain name. Despite claims from some businesses, there is no shortcut to having a well structured website and good content. Although SEO should ideally be considered at the time the website is created, it is just as essential to apply the principals to existing websites to bring them up to standard.
The SEO services Orchid provides are:
· Keyword Analysis – Orchid can help you select the most efficient keywords for your website, i.e. the ones that are searched most often and are not already saturated on existing websites. Orchid can analyse a competitor website to see how it performs against a targeted set of keywords.
· On site Optimisation – With an agreed set of keywords, Orchid can analyse a given webpage to identify improvements that need to be made, both in terms of content and structure.
· Off site Optimisation – Just as important to a well optimised website, is offsite optimisation techniques such as inbound link promotion, sitemap registration and correct domain redirection.
· Pay Per Click
To help track campaign results, Orchid also offers:
· Keyword Ranking Reports – A regular report that provides the position of your keywords in the Search Engines you are targeting.
· Website Statistics – Reports delivered to your mailbox that indicate, for example, site traffic levels, popular pages and the location of users.
With such a powerful and measurable opportunity to promote your business, Orchid are the perfect SEO. |
