Gibbs Denley, a well-established firm of Financial and Investment Advisers, commissioned Orchid to design, build and host a new corporate website that would present their services clearly, professionally and securely.

The new website needed to reflect the company’s reputation, provide straightforward access to key information and allow internal staff to manage content updates efficiently.

Background

Orchid already had an established working relationship with Gibbs Denley, having previously supported and maintained their bespoke legacy ASP.NET system used for managing student travel insurance via the courseucan.com platform. This existing knowledge of the client’s business, systems and standards helped ensure a smooth transition to a new public-facing website.

Requirements

The project requirements included:

• A clean, professional corporate design appropriate for the financial services sector.
• A database-driven website with easy content management.
• Secure and reliable UK-based hosting.
• A solution that balanced flexibility, cost-effectiveness and long-term maintainability.
• Minimal reliance on bespoke development where an established platform could meet the need.

The Solution

While a fully bespoke Content Management System was initially considered, Orchid recommended WordPress as the most appropriate platform. All functional and editorial requirements could be met using a customised WordPress installation, providing a robust, secure and user-friendly CMS without unnecessary development overhead.

Orchid delivered:

• A bespoke website design, tailored to Gibbs Denley’s brand.
• A customised WordPress CMS, allowing staff to manage and update content internally.
• Full hosting via OrchidServe, ensuring performance, security and ongoing support.

The result was a modern, flexible corporate website that could evolve with the business while remaining easy to manage day to day.

Why Orchid?

• Proven experience delivering professional websites.
• Ability to recommend the right platform, not over-engineered solutions.
• In-depth understanding of both legacy systems and modern CMS platforms.
• Fully managed design, development and UK-based hosting.
• Long-term support from a trusted technical partner.

Find out more about our Website Design and Development services.